Super powerful tactical ad from the Salvation Army less than a week after the internet went in to meltdown questioning the colour of #TheDress
Such a smart way of creatively capitalising on the global PR generated across the web by #TheDress colour debate......with the headline asking "Why is it so hard to see black and blue?" and the copy reading "The only illusion is if you think it was her choice."
#BloodyBrilliant .... #PurePoint
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