We have been involved in the launch of a global finance web site and the time has come to decide on the measurement of the site - and it's obvious that we have to decide what to measure. The objective of the site is to provide the ultimate resource in financial information, which is quite a claim. So we need to fully understand traffic on the site and the journey of those going to it. It would also be good to know what people are saying about the site - both positive and negative.
We have broken the task into three parts:
1) Onsite, Web analytics from web site
2) Offsite to Onsite, Web analytics from adserving & media partners
3) Offsite, Audits, Social Media Monitoring, Panels
The complexity and cost of these routes are varied and how they fulfill the clients brief has produced fascinating results. Please talk to us for a fuller conversation.
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