The downturn has put massive pressure on media owners to find income from different routes. They are trying not to reduce margins so paginations are decreasing and 'editorial' options are opening up. Some of the largest financial publishers are looking towards their editorial departments to expand their commercial offerings for the first time.
We have received an increased number of proposals for financing special reports and initiating new editorial themes. These have to be selected with great care.
Also we have noticed publishing groups integrating their different sites to provide a single larger audience. We need to be watchful that this 'audience merging' makes sense for the task in hand.
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