"Please Captain, not in front of the Klingons!"

The realms of augmented reality are about to become even more impressive as the first ever 'Blippable' TV ad will be aired tonight on Channel 5 for the new Star Trek film; Into the Darkness.

During "Ben Fogle: New Lives in the Wild" at 9pm, viewers will be able to engage with the interactive ad by downloading the Blippar app and holding their phones up to the  TV screen.

Who knows what will happen? All we know so far is that those who interact will be able to book tickets at their local cinema, watch an exclusive trailer and be entered into a competition draw to win tickets for the film's premier in Tokyo.

Known as "Dual Screening", this latest trend from advertisers has so far seen an impressive increase in audience participation.

The ad is to be trialled for a two-week period, before and during the film's release date, 9th May 2013.

Will viewers "engage and make it so" (Captain Picard) or will they be completely Phased?

Live Long and Prosper

About Blippar: Blippar™ is the first image-recognition phone app aimed at bringing to life real-world newspapers, magazines, products and posters with exciting augmented reality experiences and instantaneous content.  The company launched in the UK in the Summer of 2011 and will be expanding globally throughout 2013. http://blippar.com/about 

Perfect Proximity Point

Saw this pic on Richard Branson's blog of a Virgin Media outdoor campaign that ran a year or so ago and thought it was the perfect illustration of how creative and media can work together to deliver a great communication solution.

Tactical proximity messaging ..... to the point, quite literally!

There's no place like gnome

According to @DavidTheGnome, the gnomes had been deceived by IKEA; in rehearsal there was to be strictly no hose pipes and no smashing. Sorry David, but without smashing, the sabotage would have been endless, and after all, it's time for a change.

The latest IKEA ad humorously sends out the message 'say no to gnomes' after war is declared by the introduction of new garden furniture designed to improve outdoor space. Clay minds think alike and the gnomes, who shall not be moved, turn the garden into a battlefield; fighting against the concept of new trends. There was only ever going to be one winner. 

This week we've named IKEA's "Time for a Change" ad as our #PureAdOfTheWeek. Although the ad has received mixed feelings from viewers, we think it is absolutely brilliant, completely original, has a fantastic narrative with a twist at the end and sends out a very clear message. This ad could have been a full feature length movie. Forget alien or zombie invasions, gnomes seeking justice against IKEA with fishing rods, porcelain beards and bad attitudes; Tarantino is missing a trick. Congrats IKEA!

Latest Gems : #PureAdOfTheWeek

We're spoilt for choice this week as there are plenty of great ads to choose from .... so we are posting 3 ads and will take a straw poll in the office and decide the ultimate ad victor at the end of the week.

1) IKEA - Time for Change

 

 

2) LG ELECTRONICS - Stage Fright

2) COMPARE THE MARKET - Rock

http://www.brandrepublic.com/news/1179677/

No big explanation ... we'll let the ads speak for themselves and report back later this week with our outright winner.

Love it or Hate it

The latest print ad from the Guardian harmlessly conceptualises the binary nature of Thatcherism with the "love it or hate it", instantly recognisable household brand, Marmite.

Promoting Posy Simmond's take on Margaret Thatcher's life in this Saturday's Guardian newspaper, like it or lump it, this ad is astuteness in the form of modest simplicity. 

The tag-line “one woman, a nation divided” smartly sums up the controversy caused by Thatcher’s death in a brilliantly ambivalent nature; no institutional opinion, just a reflection of a dichotomous society designed to promote the nature of the print supplement.

Congratulations to the designers at BBH London and The Guardian Newspaper, your ingeniously facile print ad has been awarded with Pure Media’s latest #PureAdOfTheWeek. We look forward to reading the article this weekend. 

Synergistic media and creative

Great use of a media format by Virgin Trains ... running their latest campaign on liveried trucks communicating the tactical benefits of travelling by train vs road.

 

Simple, bold creative utilising high impact transport media formats on relevant road environments running even more relevant messaging!

 

Excellent additional creative synergy - with the strapline - FLY  Virgin Trains - emphasising the direct message as well as making reference to the mothership airline brand.

 

 

Drum Roll Please...

...introducing PureMedia's #PureAdOfTheWeek!

That's right! We're always keeping our eyes peeled, on the look-out for the most ingeniously expressive work from the comms industry. 

So, every week we'll be highlighting the most prolific use of advertising space, screaming messaging techniques, productions that you simply can not ignore or just down-right smart ads.  

And what better way to start than with a veteran in the field...

Old Spice is bringing back the soap bar! 

With its classic humorously irreverent style fuelled by masculine contemporaneity and the added touch of an incredibly informative jingle, you wouldn't expect anything less than a brilliant new ad for the launch of a brilliant new product. 

Congratulations Old Spice, your creation has been awarded Pure Media's first #PureAdOfTheWeek

April Fool - Who Nose?

Plenty of April Fools throughout the media sphere yesterday ... from Metro referencing a load of historic April 1st stories from the past, that didn't actually ever happen- through to Virgin Atlantic commissioning a fleet of new aircrafts with full glass bottom fusilages and Barclaycard's contactless payement dog collars for pets to pay.

Personal favourite was the 'Google Nose' spoof ...... well executed and believable enough to convince many of the potential sensory search system.

Ironic ad or just poor judgement?

Very surprised to see this ad on the train the other day for the RLSB (Royal London Society for Blind People)

A relative mish mash of fonts making it very difficult to read .........But worse still, the body copy was almost illegible to a well sighted person due to the amount of it, coupled with the small font size and the fact it was seemingly blurred due to the white out of black application.

Media is the message...

 

Simple, Impactful, informative and highly effective.

CBS Outdoor using their 48 sheet posters to communicate the power of large format advertising to local people and businesses in core placements such as station car parks and town centres.

The poster does exactly what it says on the tin....The creative illustrates size and reach of opportunity with cut through and clarity using the visual salience of a giant local notice board.

The stats appear to be bespoke per site to demonstrate individual opportunities by location.

Simple yet effective - in our opinion this is a true case of using media to deliver a relevant and impactful message.

HAPPPY NEW YEAR

 

No sooner had 2012 drawn to a lightening end ... 2013 was upon us and we were back to work at Pure Towers in Cowcross Street.

Good news about a new client win at the end of the year, and some exciting new projects we are working on has led to a fast start to the year with a highly motivated team looking forward to another positive and productive year @ Pure Media.

For anyone visiting this blog ...may we take this opportunity to wish you a very Happy and Prosperous New Year!!

Time Flies

It's been 2 months since the last blog post ... which is illustrative of 2 things:-

1) Times are really busy at Pure Media ... with lot's of things happening.

2) How quickly everything moves and how easy it is to be totally out of date with social presence.

As we head steadfast to the end of 2012 and the beginnings of a New Year, we will endeavour to post a quick year end summary of events.

Then a Pure Media New Year's resolution will be to blog at least 2 times per month in 2013

Just one small step ....

 

...for Mankind ..... Red Bull ....Felix Baumgartner.... and LEGO

The Red Bull Stratos skydive smashed YouTube records yesterday, as Austrian Daredevil Felix Baumgartne attempted a record breaking stunt from the edge of space to become the first skydiver to reach the speed of sound when he jumped out of a balloon 24 miles above New Mexico, achieving a top speed of 833.9 miles per hour reached eight million concurrent views on YouTube, marking the highest ever concurrent viewing figure on the Google-owned site.
 
According to a Twitter spokeswoman, there were also approximately 3.1m tweets sent, relating to the The Red Bull sponsored stunt.

Shortly after he had completed this amazing feet - a brilliant, timely and tactical promotional video, hit the web - recreating the fantastic achievment using LEGO model figures complete with space vehicles and the flight balloon (1/350th scale) ... giving a birds eye view of the historic event.

The film was promoting (LEGO and) the Austrian Model Makers Fair taking place in Vienna (Austria) later this month.............One small step for mankind ............. and a giant leap in creativity!

Another step up the Pure ladder

CONGRATULAIONS to Sherif Kader .... who has been promoted to Media Manager here at Pure ... a very well deserved promotion in recognition of his continued progress and contribution to the agency team and clients business.

Another one bites the dust?

Very disappointed to see a local 'old school' wooden framed 48 sheet paper poster site dismantled recently .... Unlikely to be replaced by a whizzy backlight or digital site ...so clearly decommissioned due to rot and ruin....never to be seen again

So very pleased to be greeted with the sight of a reconstructed freshly painted wooden framed site a few days later.

There is still a place in our media landscape for 'old school' paper 48 sheet sites in my opinion

Target fun on the Southbank

The sun has finally come out and London is alive with Olympic fever, so what better time to lounge around on the Southbank and enjoy some of the most iconic views in our Capital city?

We've been working with Icon & Sub Rosa to secure a prominant Southbank event space for their client Target, the large US retailers, who wanted to dip their toe in the Thames during this exciting summer period.

As a result they've taken over Bernie Spain Gardens, next to the Oxo Tower, for the duration of the games.  The event includes traditional lawn games such as Croquet and Boules, a green screen photo booth for snapping memorable holiday pics & sharing with friends on FB, phone charging stations and product giveaways such as sunglasses, soft toys and of course brollies and rain ponchos!  The space provides a welcome refuge from the bustling Southbank concourse, a place to sit and soak up the atmosphere.

The event will be running through to this Sunday so do pop along and join in if you find yourself in the area.

Magnifying glass anyone?

The Picadilly Circus Landmark site has amazing impact - utilized brilliantly by the primary advertisers such as Coca Cola, Samsung, McDonalds, TDK and even Sports Direct.

The evolution from static to dynamic creative executed to great effect within the restrictions applied to the site and location.

But spot the sales banner if you can? A dark static panel above the Boots shop signage advertising this 'UNIQUE BANNER OPPORTUNITY from PICADILLYLIGHTS.COM' for Land Securities... Hardly making the most of such a great site and environment.

Probably why the banner remains unsold since this shot was taken months ago.

Old Fashioned Tactics

Great Sainsbury's tactical directional ads among the throng of people waiting for the torch relay @ St. Paul's this moring

Especially directly outside M&S.................

The Sainsbury's plackard bearers looked pleased as punch with their efforts .... happier than the torch bearer by all accounts!!

Gladvertising – could it really happen??

Over a year ago a report by the Centre for Future Studies predicted an advertising revolution within a year, a new world where emotion recognition software (EFS) can determine your mood and then provide an ad based on how you feel. This new technology was coined ‘Gladvertising’ by the reports authors.

Well it’s been more than a year and it hasn’t happened yet, although with more sophisticated targeting being consistently developed perhaps it’s not beyond the realms of possibility. Although I’m not sure what ad would be served up to the Pure Media office at 9am on a cold, wet Monday morning!

http://www.bbc.co.uk/news/technology-12582477

Creative Synergy - Hit or Miss?

The intention was to get the 6.15am train to London Bridge this morning en route to City Airport.

Unfortunately it wasn't to be as the doors closed before my very eyes on arrival at 6.12am as the timetable had changed - next train c. 25 mins later - ouch!

I was therefore highly unamused to be faced with this in carriage poster for what felt like the longest 32 minute journey on the later train, whilst stressing about getting in to and across London in time to make the flight.

Appreciate it is a direct communication and targeted at commuters who could potentially have time to play poker on their smartphones,tablets etc. for longer sessions than usual as and when (regularly) delayed ... but the negative implications far out weigh the targeting and creative synergy of message in my opionion.

PRAY FOR A DELAY ?..... Pray for a MIRACLE to get there in time more like .... which I did, thankfully.