Highly impactful use of colour and visuals for this new outdoor campaign running on 48 sheet posters targeting commuters on station platforms.
So confident is the TV Channel promoting the new drama that starts next week - that they have omitted to highlight what channel the programme will be aired on ... oh, unless you can see the microscopic URL in the bottom left hand corner.
Given there are currently 250+ stations available to view in the UK - this clearly is a brand that believes in itself.
#PurePoint
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