Despite the fact we are confused by the campaign messaging wonga are currently running ....they have at least got us talking about it.
Primarily because we can't get away from the campaign ... which is currently dominating the streets of London with highly visible multi executional activity running on bus supersides.
This really was a case of 3 buses all turning up at once, with different creative running on each.
It's a bit like playing bus Bingo - in this shot we have got; Straight Talking Money, No Hidden charges and Cash loans you can control .... the aim now is to get a shot of four in a row to include the £154 creative too.
#PurePoint
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