Thursday, April 09, 2015

No probably about it


Here's an example of a great (simple) execution and idea, on a poster site in Shoreditch this week that’s relevant (On the Old Truman Brewery) and literally interactive. Great use of traditional outdoor media, combined with innovative creativity to amplify and engage the target market.



We salute you Carlsberg, you used a non-digital media option in an ultra-digital age and made it work using good honest principles of media.  Now that’s a shareable idea...

Bravo.



#PurePoint


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