That's a lot of wonga

Despite the fact we are confused by the campaign messaging wonga are currently running ....they have at least got us talking about it.

Primarily because we can't get away from the campaign ... which is currently dominating the streets of London with highly visible multi executional activity running on bus supersides.

This really was a case of 3 buses all turning up at once, with different creative running on each.

It's a bit like playing bus Bingo - in this shot we have got; Straight Talking Money, No Hidden charges and Cash loans you can control .... the aim now is to get a shot of four in a row to include the £154 creative too.

#PurePoint

wonga's irony

The recent wonga campaign which can be caught moving around London on bus supersides has a huge connotation of irony in our opinion.

At first it appears the creative has suffered a bit of a posting blunder, with the panel obscuring the line .... but surely by hiding the words "no hidden charges", this suggests that actually, there are?

Other creative executions include the line "straight talking money" - which doesn't mean anything.... as well as "£154 loan for £154" which is equally as confusing!?!?

#PurePoint