Tuesday, July 05, 2016

Pure Media launch Similac on iconic landmark Piccadilly Circus site


Bright lights in the big city marked the launch of Similac in UK Boots stores yesterday, with Pure securing the iconic ad site strategically placed above Boots in Piccadilly.


The global instant milk formula brand arrived in the UK this week where it is exclusively available in Boots stores. The statement 23 x 5 meter digital ad site should ensure the likes of key competitors SMA and Aptamil know it has arrived.



The launch will continue with further outdoor activity booked later this month, running on 6 sheets in proximity to Boots stores as well as targeted digital display and social media.

Pure won the account earlier this year after demonstrating strong creative media solutions and smart targeting strategies.



No comments: