ROOOOOAAAARRRSOME Bus ads!!

We’ve posted previously about some impressive bus advertising but the latest offering from Sky has to be deemed a roaring success.

Utilising an innovative mega “T-Rex” T-Side, Sky has created a highly impactful ad that achieves fantastic stand-out and cuts through the traffic in a crowded marketplace.

Bus advertising offers excellent opportunities for street level advertising targeting urban shoppers and commuters across towns and cities where other outdoor formats are few and far between.

The eye-catching effect of these Roarsome ads makes some of the competitors look distinctly pre-historic, while ensuring that the message is remembered with fun and catchy creative.

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Adidas goes 'all in'

A fully liveried bus ad is an impressive piece of outdoor marketing that will usually receive a fair amount of attention due to the sheer impact of the format. The reach opportunities are increased by the obvious mobility and also the ability to access retail areas where there are little or no other OOH formats available.

As with most media, it is especially effective when tied into events, such as the recent ‘All in or Nothing’ message from adidas which was timed to maximise their presence along the routes of the no.38 and no.8 buses during the World Cup.

These fully wrapped buses are high cost in terms of production which encourages longer campaigns to maximise value for money and lower media costs pro rata. There is the risk, however, that the message soon becomes stale and the impact diminished.

The latest Adidas activity is for their new Predator boots, timed perfectly to coincide with the start of the upcoming season. It’s both refreshing and intriguing to see a brand follow up on successful bus branding rather than using it as a ‘one-off’ impact piece. This willingness to spend big on the on further production augments the Adidas brand stature, especially given the assumed association with the cutting-edge Routemaster buses.

It’s good to see the use of the large format hashtag. It’s being used to pinpoint a particular product (and potentially help measure response) rather than being used for the sake of it.

Adidas has definitely kicked on and let their #predatorinstinct take over, giving them familiarity in the space and the potential to score a victory over rivals in owning the medium within London.

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Spot the difference / Taste the difference

 

 

Ok - slightly tenuous link mixing the old marketing metaphors ...... but the thought sprang to mind when these two buses passed by this morning.

 

Both buses sporting very similar looking creative on T-sides- arguably for the same advertiser / same campaign

 

White out of black CAPITAL font for a headline with image in the T-bar

 

 

T-side A running the headline : WANT MORE TASTE?

 

 

 

 

T-side B running the headline : MAXIMUM TASTE NO SUGAR. UNBELIEVABLE

 

 

 

 

Spot the difference ?? T-side A = Coke Zero & T-side B = Pepsi Max

 

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Meshy Impact

We are fans of the latest Sky Movies campaign currently running on Bus T sides ... The creative synergy of using Wreck-it Ralph bursting out of the modified 'SUPER' T is a simple yet effective way of grabbing the attention of an urban audience (much like the guy in the photo below who should probably be watching where he is going!)

The bespoke format covers up the bottom left window pane with a tightly-woven mesh enabling advertisers to utilise space without the loosing the benefits of a window - which has one slight drawback:

At night the back-lit mesh makes it hard to see the extra impact! Which could mean losing key messages. Especially with creative similar to the below where the message is written on the mesh.

All-in-all, the ad looks great from a distance and is an effective, creative solution for driving the message. 

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That's a lot of wonga

Despite the fact we are confused by the campaign messaging wonga are currently running ....they have at least got us talking about it.

Primarily because we can't get away from the campaign ... which is currently dominating the streets of London with highly visible multi executional activity running on bus supersides.

This really was a case of 3 buses all turning up at once, with different creative running on each.

It's a bit like playing bus Bingo - in this shot we have got; Straight Talking Money, No Hidden charges and Cash loans you can control .... the aim now is to get a shot of four in a row to include the £154 creative too.

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wonga's irony

The recent wonga campaign which can be caught moving around London on bus supersides has a huge connotation of irony in our opinion.

At first it appears the creative has suffered a bit of a posting blunder, with the panel obscuring the line .... but surely by hiding the words "no hidden charges", this suggests that actually, there are?

Other creative executions include the line "straight talking money" - which doesn't mean anything.... as well as "£154 loan for £154" which is equally as confusing!?!?

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