We are fans of the latest Sky Movies campaign currently running on Bus T sides ... The creative synergy of using Wreck-it Ralph bursting out of the modified 'SUPER' T is a simple yet effective way of grabbing the attention of an urban audience (much like the guy in the photo below who should probably be watching where he is going!)
The bespoke format covers up the bottom left window pane with a tightly-woven mesh enabling advertisers to utilise space without the loosing the benefits of a window - which has one slight drawback:
At night the back-lit mesh makes it hard to see the extra impact! Which could mean losing key messages. Especially with creative similar to the below where the message is written on the mesh.
All-in-all, the ad looks great from a distance and is an effective, creative solution for driving the message.
#PurePoint
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