SONY. BE MOVED

Black Friday originated in America in the 1920s and has recently become one of the biggest retail spending days in the UK. Love it or hate it, it’s hard to ignore it and all the ads offering deals that are difficult to resist.

Some people even go as far as to get over excited about these flash sales and cause fights, chaos and mayhem across retailers.

 

Home electronics is the category of products that gets extremely popular on Black Friday. Sony is a brand that prides itself for market leading consumer electronics. Their slogan ‘BE MOVED’ communicates the brand’s passion for artistry and commitment to engineering that delivers “WOW” and moves people emotionally. It reinforces SONY’s unique position as more than a technology company. Sony is a group of engineers, musicians, directors, actors and artists together working as one to make the impossible, possible.

Many of us can still remember one of the best known SONY ads for the BRAVIA TV- an ad featuring colourful balls bouncing down the street. At the time, this ad definitely stood out from the crowd of other electronics ads that were merely highlighting technological features of the products.

The latest Sony Bravia ad released earlier this year features 4,000 white balloons bursting with multicoloured glitter (1,500 kg of glitter was used!) to show off the television's prowess. These colourful and glittery visuals supported by ‘True Colours’ song cover by Tom Odell celebrate SONY promise to connect passion for artistry with commitment to engineering and move people emotionally. 

Are you feeling moved by SONY?

 

#PSoTW

#Sony

#SonyBravia

#BeMoved