Friday, November 18, 2016

“Make the World Sparkle”


Thinking about gifts as Christmas approaches? Aren’t we all! Whether it be for your close friend or a relative, anything that arrives in a little turquoise blue box is always going to be cherished for years to come.

Taking us back to those moments in our lives when Christmas was truly the most magical moment of the year, the latest commercial from Tiffany’s will have you daydreaming of cherished memories.
Beginning with its emotive music and glittery snowflakes, the ad takes you to a snow-coated New York avenue and a divine interior with signature ‘light medium robin egg blue’ Tiffany’s gift boxes falling from the heavens above. If there could be a perfect Christmas this year, it would be one in a Tiffany’s world.
Shot in black and white the commercial starts off with a magical and traditional New York culture inspired feel, and transitions into a spectacular fast-paced edit of little turquoise blue gift boxes, an adorable little blonde-haired boy catching them as well as the gorgeous Elle Fanning dancing among a concoction of snowflake-like lights… And let’s not forget the fast cuts of the immaculate jewellery. Glitter, snowflakes and everything that shines! How could anyone not want a little bit of Tiffany’s paradise delivered on Christmas morning?
Thanks to the cinematic vision and beauty brought to us by Tiffany, that magical time of year that can sometimes seem lost as one grows older has returned in the form of a beautiful marketing campaign. With just a little over a month left before the bells start ringing on Christmas morning, the iconic brand, celebrating its 180th birthday this year, has again proven to us why it remains one of the most precious brands of all time.





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