Crisp October mornings and grey sky afternoons make many of
us feel like summer was just a mirage. But Thomson – one of the most popular travel
providers in the UK – invites us to ‘Discover your Smile’ at one of their dream
holiday destinations.
This slogan adds the meaning behind the smile logo of TUI,
which is a parent company of Thomson, and reflects what the brand stands for – a
promise of unforgettable experience that brings back the best version of you
and puts the smile on your face.
All communication activity done by Thomson is beautifully executed
and the look of all those wonderful beaches, mouth-watering food and fancy
cruise ships powerful enough to put the smile on your face.
Thomson TV ads tell stories of a well-loved bear named Miles who
has been eternally ground down by everyday life but the smile re-appears on his
face after the Thomson Dreamliner takes him to the breath-taking places with
plenty of sunshine, white sand and clear turquoise waters.
So beat the autumn blues by planning your next perfect sunny
getaway and discover your smile!
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