“More for You”

“Be more dog” ditched for “more for you”. O2 claim that their Priority scheme is the ‘gift that keeps on giving’. The scheme provides customers with access to daily gifts, concert tickets 48 hours before their general release, tickets to movie premieres and (most importantly) food & drink deals. O2 Priority gives people added value, hence the “More for You” slogan.

They have been the headline sponsor of the England rugby team since 1995, and in 2003 launched a mobile video service offering customers to download or stream video content related to the 2003 Rugby World Cup (Pretty good year to do that, right?). In 2005, Telefónica O2 prolonged their association in rugby union, signing a new deal with the England rugby team and the Rugby Football Union (RFU).

Last week England secured a historic series victory in Australia with a heroic performance in Melbourne. The victory is so prominent because it is Englands first series win on Australian soil. Quite a remarkable accomplishment for a side, who hasn’t changed too considerably, that didn’t make it out of the group stages in their own Rugby World Cup less than 7 months ago.

#PSoTW

#O2

#MoreForYou

“Real fruit in every drop”

“Real fruit in every drop”

With Euro 2016 now fully underway, many people and sports fans will have turned their attention towards the football. But let’s not forget another major sporting event that occurs every summer in Britain, Wimbledon.  Weather permitting (doesn’t look too good at the moment, does it?) the historic tennis tournament, starting in a couple of weeks, is a major event for celebrity spotting, fashion trends, and of course, fantastic drama on the courts.

One thing that has found its way more and more into sport and sporting events over time is sponsorship and advertising, however Wimbledon has maintained its prestige synonymous with without flashing much in the way of brand awareness.

One brand that famously has sponsored Wimbledon for over 20 years is the juice drink brand Robinsons, and their slogan “Real fruit in every drop,” which is modified slightly around the Wimbledon season to “A real taste of Wimbledon.”

The latest TV ad incorporates summer activity (including tennis) associates good summer with good times and being healthy.

Lets hope summer turns up soon so we can live up to Robinson’s expectations, and at least enjoy a drop or two of Tennis while we’re at it…

"Le Rendez-Vouz"

Le Rendez-Vouz; "The Appointment," is nearly upon us.

Every four years, the best international teams in Europe compete to be the top footballing nation in the continent, and this year (with the tournament expanding) we have three teams from the UK competing (and Republic of Ireland.) The BBC and ITV have a shared deal in televising the matches. Its been 50 years since England won a major tournament - but could this be the year that changes..?

Whoever you are supporting, expect much excitement and plenty of drama this summer...

#PSoTW
#Euro2016
#LeRendezVouz

"Kids and grown-ups love it so, the happy world of Haribo"

"Kids & Grown-ups love it so, the Happy World of Haribo..." there aren't many people who haven't heard the famous slogan, and there probably aren't many people who haven't recently eaten some form of Haribo yummy gummy sweet.

Here are some funny facts that we bet you didn't know about the brand...

1. Hans Riegel - the owner and operator of Haribo - notoriously didn't believe in ad agencies, and wrote the slogans including “Kids and grown-ups love it so -- the happy world of Haribo” and other TV commercials himself. Entrepreneurial.

2. Believe it or not you can have breast implants made of the famous Gummy Bears. That's right -FDA-approved since 2006, Gummy Bear breast-enhancers are designed with a silicone gel to have the same specific texture and feel as a a gummy bear. Curious.

3. Thanks to the delicious, porky gelatin, Haribo technically isn't vegetarian. But they do make a gelatin-free Gold-Bear especially for the veggie/Muslim market. Responsible.

4. The hard-working scientists at Haribo are currently developing a gummy loaded with tooth-protective xylitol, meaning it’ll actually be good for you (AND it’ll have vitamins in it). Is there nothing they can’t do?! Expert.


Haribo is certainly a brand that has not suffered the fate of modern day tastes, and continues to to make kids and grown-ups as happy as ever.

#PSoTW
#Expert
#Entrepenurial
#Responsible
#Curious
#Haribo