“More for You”

“Be more dog” ditched for “more for you”. O2 claim that their Priority scheme is the ‘gift that keeps on giving’. The scheme provides customers with access to daily gifts, concert tickets 48 hours before their general release, tickets to movie premieres and (most importantly) food & drink deals. O2 Priority gives people added value, hence the “More for You” slogan.

They have been the headline sponsor of the England rugby team since 1995, and in 2003 launched a mobile video service offering customers to download or stream video content related to the 2003 Rugby World Cup (Pretty good year to do that, right?). In 2005, Telefónica O2 prolonged their association in rugby union, signing a new deal with the England rugby team and the Rugby Football Union (RFU).

Last week England secured a historic series victory in Australia with a heroic performance in Melbourne. The victory is so prominent because it is Englands first series win on Australian soil. Quite a remarkable accomplishment for a side, who hasn’t changed too considerably, that didn’t make it out of the group stages in their own Rugby World Cup less than 7 months ago.

#PSoTW

#O2

#MoreForYou

Be More Dog

This highly impactful 48-sheet from o2, executed by our sister agency VCCP has a simple message but hides a complex and engaging campaign running across multi media.

We are impressed by the depth of this fantastic engaging campaign, with the digital execution integrating some smart technology encouraging us all to "Be More Dog".


Once you log on the website http://bemoredog.o2.co.uk/ you are greeted with a short intro from the (wannabe dog) cat featuring throughout the campaign:

After you've been told you his bio, you are given a unique code to log onto the website on your mobile. This in turn loads up a mobile optimised frisbee for you to throw towards the cat/dog on the PC screen:

Amazing integration, slightly indulgent, and so much fun!

The campaign also involves a twitter hashtag; #BeMoreDog, which is causing a lot of online conversation:

And the TV campaign is also very loveable:

o2 said the campaign aims to "spread positivity, excitement and inquisitiveness ... to rid the UK of cynicism" by getting people to "embrace their inner dog".

We think this has been absolutely achieved that, and whether you're a cat or a dog lover, the campaign is extremely impressive!

#BeMoreDog

This weeks leading contender for  #PureAdOfTheWeek