“Real fruit in every drop”

“Real fruit in every drop”

With Euro 2016 now fully underway, many people and sports fans will have turned their attention towards the football. But let’s not forget another major sporting event that occurs every summer in Britain, Wimbledon.  Weather permitting (doesn’t look too good at the moment, does it?) the historic tennis tournament, starting in a couple of weeks, is a major event for celebrity spotting, fashion trends, and of course, fantastic drama on the courts.

One thing that has found its way more and more into sport and sporting events over time is sponsorship and advertising, however Wimbledon has maintained its prestige synonymous with without flashing much in the way of brand awareness.

One brand that famously has sponsored Wimbledon for over 20 years is the juice drink brand Robinsons, and their slogan “Real fruit in every drop,” which is modified slightly around the Wimbledon season to “A real taste of Wimbledon.”

The latest TV ad incorporates summer activity (including tennis) associates good summer with good times and being healthy.

Lets hope summer turns up soon so we can live up to Robinson’s expectations, and at least enjoy a drop or two of Tennis while we’re at it…