You could say there’s a 'driving' ambition

If you hit a golf ball into a car, will it make a hole in one? To play golf at your favourite course, does it require a long drive..?  The puns could go on forever, and just as brands have done for decades, a campaign is usually effective when you put a play on words.

Traditionally, golf has been thought of as a sport enjoyed by the upper echelons of society. Whether by aiming advertising or sponsorship around the sport or by recruiting a famous professional golfer – adverts have generally been targeted as such – one example being the luxury watch-makers Rolex at The Open.

Every golfer must possess dexterity, determination, patience and precision to become an expert – all specifications that tie in very nicely when trying to sell your product or brand. 

One example of a golfer who possessed these attributes is Tiger Woods, probably the most recognisable golfer over the past 20 years – who was endorsed by Nike, Gillette and TAG Heuer amongst others. In much the same way advertising trends fluctuate - circumstances in Tiger’s private life led many of his main sponsors to drop him…

Whatever the ambition or aim of your campaign - awareness building, sales or brand positioning – golf can be an effective driver to meet these ambitions and keep your product at the fore front of the field

Of course this is just a rough guide...

Happy Golf Day.

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