Brick Thinking

Away from the big-spending brand advertisers that we looked at and judged in our varied, whistle-stop tour of the SuperBowl media melee, there has been a really neat tactical piece of content launched.

Latching on to the post-SuperBowl buzz and excitement, a British animation studio has combined the best Super Bowl ads in a stop motion video made entirely of Lego bricks. 

We love this piece of (and very quick turn-around) tactical promotion, using an apposite piece of popular culture combined with a creative concept that has worked so well for the Lego brand in the past. 

The best example of this is the full ad break that ran, where they recreated existing TV ads using Lego. 

Innovation at its finest!