In January 1990, ITV introduced Mr Bean, "a child in a grown man's body". 24 years on the character devised by Rowan Atktinson is now the comic face of Snickers' latest phase of the "You're not you when you're hungry" campaign.
That's right, the sequel to 'Joan Collins "zip-it shrimpy" commercial features teddy loving Mr Bean. The most awkward man alive.
The series of ads, made by Daniel Kleinman, who directed six of the last seven James Bond title sequences, show a martial arts gang-member in various scenarios who isn't quite feeling himself due to his troublesome hunger (see video's below).
The ad series created by AMV BBDO marks a fourth year of using this marketing tag-line, following Mr. T's predecessing "get some nuts" promotional thrust.
We think the latest series is hilarious, and not only leaves us craving a Snickers but also a Mr. Bean marathon.
#PureAdOfTheWeek
http://www.yourenotyouwhenyourehungry.com/
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