The Spread of Zombies

One thing every commuter has in common is the expectation of seeing a few thousand suited zombies in the morning. Let’s face it, between Ate O’clock and 9 O’clock in the morning, the walking dead take over London. Of corpse we all know it’s not the apocalypse, it’s just a bad case of commuter amnesia. As we all board the London underground, groaning, scrambling and staring into space on our usual route to work.

Bored to death we all fall soullessly into routine: checking our phones, flicking through twitter feeds; amusing ourselves watching fellow commuters dive for the train… and sharing that moment when you make eye contact with the complete stranger you've found yourself contorted against (not quite as romantic as match.com makes out).

Yet yesterday morning we found our personal space invaded by Sky’s Walking Dead advert in the Metro. The placement couldn't have been more dead on. With Halloween lurching ever closer, Sky’s timing is exemplary. By taking the first double spread, they've really broken through the usual menagerie of ads that capture and possess the Metro’s early pages. We think Sky’s double page spread truly paid off and are sure many Londoners are going to be feasting on a few Sky Box Sets this Autumn.

#PureAdOfTheWeek