Great Western has had a bit of a nightmare...
The presence of Hiscox has "insured" that the Great Western outdoor campaign, featuring stunning imagery and located perfectly outside Paddington station, is somewhat...well...stuffed!
The presence of Hiscox has "insured" that the Great Western outdoor campaign, featuring stunning imagery and located perfectly outside Paddington station, is somewhat...well...stuffed!
In what can only be described as a bit of an oversight, GW has failed to secure 100% share of voice and dominate the entire row of 48 sheet poster sites, with the Hiscox ad proving more disruptive than leaves on the line.
Another question: why would you not make sure that you took all the available sites? There's one 48 sheet sitting totally free at the end of the row, looking fairly unloved - like Paddington Bear..!
What could have been a contender for the coveted #PureAdOfTheWeek has become a disappointing example of an 'almost' campaign. #PurePoint
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