A short of Johnnie Walker Blue Label hits the spot

The iconic scotch producer has charmed us with a stylish, sophisticated and extremely cool short film directed by Jake Scott and starring Jude Law and Giancarlo Giannini.

The Gentleman's Wager ft. Jude Law and Giancarlo Giannini

The suave 6 ½ minute short depicts two evidently wealthy gentlemen in a wager for something money can’t buy. The 30 second teaser has helped to drive more than 3 million views of the full version in just over a week.

With product placement as effortless as the sheer style of the actors, we are truly immersed in the Johnnie Walker lifestyle – prompting frivolous, sun-kissed daydreams of winning a boat in exchange for a dance...

The marketing spiel is that the ad reflects the progressive and developmental nature of the Johnnie Walker brand.

Some have suggested that it’s impressive as a brand piece, but that the lack of ‘depth’ to the story and the frankly rudimentary dance that Law ends up performing (especially when compared to this mesmeric Christopher Walken effort) means the inevitably huge price-tag attached is brought into focus...which in turn might lead to weighing up the cost of a branding piece like this against its true value. 

Undoubtedly, however, their luxury marketing strategy definitely engages gentlemen aspiring to be Jude and the many thousands of women who wish they were dating Mr Law, while also leaving the scenario open to the possibility of a sequel.

Either way, we’ll happily raise a hump day glass to this most enjoyable and classy effort.

#PureAdOfTheWeek