Wednesday, August 07, 2013

Love it or Hate it??

We're 50:50 here in the office with regards to the latest Marmite 'neglect / rescue' TV ad ... and it seems we are not the only ones.

The commercial went on air c. 24 hours ago and the ASA has already received over 250 complaints.

The campaign uses the well-known Love/Hate strapline, urging users to "Love it. Hate it. Just don't Forget it."


One thing we can say is the ad is true to it's word, like Marmite, you really will either Love it or Hate it.
 



Contender for #PureAdOfTheWeek ... maybe, but not necessarily for all the right reasons?

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