BT Sport: Positive start to the season

For almost 20 years Sky Sports has maintained the ownership of sport viewers, but could this be the season that the ownership is contested? BT Sport's first televised Premier League football match at the weekend, Liverpool versus Stoke City, attracted a peak audience of 764,000 viewers, beating ESPN's opening game last season.

Although the audience figure is far less than Sky Sports 3.1 million viewers, Sky Sports first game last season only raked in 843,000; BT Sport should be considered as serious competition!

In a recent press release BT Sport claims to have acquired 1 million subscribers due to the new sports package offering, indicating that 76% of all subscribers tuned into the game - pretty impressive! That being said, the cost per acquisition is still painful given the £100m+ marketing campaign.

We've been following the campaign since the first day it was executed, commenting on the different creatives, messaging and tactic's used by both brands and early signs appear to be positive for BT Sport. But, there's still a long way to go before seeing a positive ROI.

We have a feeling this will go the full 12 rounds!

#PurePoint