These three print ads ran on consecutive pages in Sport magazine last week around an exclusive feature about Matt Prior. This implies an impressive level of attention to detail towards media planning with the placements in a highly relevant creatively synergistic editorial feature, which can often be overlooked with big budget campaigns.
An outdoor campaign is also running, where multi format activity can be seen dominating Vauxhall Station - the home of 'The KIA Oval' which will be hosting the final test of the series next month.
Whilst the placement of activity is timely and is highly relevant in terms of targeting and proximity, it would appear that the cretive team have made an uncharacteristic wrong-turn by including the name of one of KIA's main competitors "SEAT" in the creative.
Which 'SEAT' is it ??
Apart from this apparent creative slip-up, the campaign's timing and execution has been very well thought-out. #PurePoint
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