A Kick in the Teethgate

As a direct, competitive reaction to Colgate's "brush hour" at Waterloo Station this week which saw thousands of angry commuters causing mayhem with old toothbrushes in hand expecting a direct free swap for a newer model, Philips decided to capitalise on the situation with the following full-page ad in yesterday's Evening Standard:

The idea was generated, the ad produced, media space bought, ad was signed off by the client and supplied to publication in less than 24 hours after inception - not a bad turnaround at all! Especially considering that Philips usually have a long-term brand vision as opposed to the quick-turnaround, tactical approach.

The tagline; "the best things in life aren't free" adds insult to injury and something else for Colgate to worry about after dealing with the dirty-mouthed comments from customers and recovering from the embarrassing  fiasco.

#PureAdOfTheWeek