Friday, June 29, 2012

Gladvertising – could it really happen??


Over a year ago a report by the Centre for Future Studies predicted an advertising revolution within a year, a new world where emotion recognition software (EFS) can determine your mood and then provide an ad based on how you feel. This new technology was coined ‘Gladvertising’ by the reports authors.

Well it’s been more than a year and it hasn’t happened yet, although with more sophisticated targeting being consistently developed perhaps it’s not beyond the realms of possibility. Although I’m not sure what ad would be served up to the Pure Media office at 9am on a cold, wet Monday morning!





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