Monday, May 21, 2012

Creative Synergy - Hit or Miss?


The intention was to get the 6.15am train to London Bridge this morning en route to City Airport.

Unfortunately it wasn't to be as the doors closed before my very eyes on arrival at 6.12am as the timetable had changed - next train c. 25 mins later - ouch!

I was therefore highly unamused to be faced with this in carriage poster for what felt like the longest 32 minute journey on the later train, whilst stressing about getting in to and across London in time to make the flight.

Appreciate it is a direct communication and targeted at commuters who could potentially have time to play poker on their smartphones,tablets etc. for longer sessions than usual as and when (regularly) delayed ... but the negative implications far out weigh the targeting and creative synergy of message in my opionion.

PRAY FOR A DELAY ?..... Pray for a MIRACLE to get there in time more like .... which I did, thankfully.

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