We are supposed to be at the forefront of the cutting edge (digital) communications landscape, but you would be forgiven for thinking you had traveled in time when arriving @ (London) Heathrow and taking the Heathrow Express in to London itself.
Thousands of travellers stand on the platform for up to 15 minutes every day, and in between tip tapping away on blackberries and smart phones, catching up on the flurry of messages received post flight - they get to look at a curved grey concrete wall, sporadically illuminated to further highlight the dullness of the surroundings.
Airport advertising has long been renowned for premium sites and sizes. Many brands tailor the messaging specifically to suit the environment and the audience.
Wandering through the terminal to arrivals we are greeted by large landscape visuals of a cheeky chappie London cabbie and a happy looking Beefeater welcoming us to London with open arms.
So moments later as I leave the airport and wait for the train, I can't help but feel really let down, as I stand on the cold looking, grey platform and wonder what those around me must think of this dull and dreary place they have flown in to if they have just arrived in London for the first time.
Surely this is the perfect environment for Minority Report style 'Gladvertising' of the future. Hoards of travellers smart phones to the ready to receive tailored messaging.
Identity cards and Bio-metric passports to receive even more unique fully tailored messaging perhaps?
Or even just a great place to promote our glorious Capital with video projections of all the wonderful buildings and attractions to visit.
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