Jaw dropping, show stopping launch

We launched a DOOH campaign for Gossard this week on some high impact digital sites in key locations, and in order to amplify the launch and achieve further stand out and incremental value, we had the added benefit of their latest brand ambassador Sophie Anderton going the extra mile to demonstrate what the Glossies range being advertised looked like in the flesh.

 

This resulted in delivering massive impact and generating an enormous amount of PR across National, regional and trade media, both.on and offline.

 

 

 

 

#PureAdOfTheWeek

Gossard stops traffic with new ad

We've just run a highly impactful 1 week prime location London digital campaign for our fantastic client Gossard, to re-launch the new Glossies range.

The ad featured Gossard model of the moment Elle Liberachi, who was recently on the cover of FHM magazine, and had the same strapline that ran in 1996, "Who said a woman can’t get pleasure from something soft?" in what was described at the time as the controversial ‘Girl in the grass’ ad that shot Sophie Anderton to fame.