Thursday, April 21, 2016

Queen at 90: A look back at advertising from 1926

Today, Queen Elizabeth II turns 90. She’s lived through a World War, seen cultures and icons come and go and more importantly (from a Pure Media perspective) – seen advertising transform and diversify.



Rewind back to grainy 1926. The advertising landscape was seen as functional – it lacked colour, was text heavy, and brands were generally aiming at domestic, everyday life.  It wasn't all doom and gloom however as the 1920's saw a spawn in new technologies like radio, and the first shows soon became sponsored by advertisers. Radio stations saw an opportunity to sell the same recognition to many companies, and thus the radio spot was born.



Whatever way you look at it, it is certainly an impressive feat that the Queen has lived through this period of transition, being monarch for 72% of these 90 years. 

Happy Birthday Your Majesty. Expert reign.


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