Monday, June 23, 2014

Own goal...

So, surprise surprise, all we've been left with is the bitter taste of disappointment and frustration.

Not the failure of the England football team after Costa Rica's scalp of Italy, but the seeming insistence of advertisers to mistime their media placements.

This time it's Head & Shoulders, who have followed up their somewhat tenuous advertising link with Joe Hart by taking a pretty headless fractional ad in the sport section of this morning's Metro. 

It's definitely too little (you can barely see the hashtag it's so small), too late (for Joe to 'make it count')

We also doubt too many readers will use Blippar to 'play with Joe Hart'... Sad times all round.

#PurePoint

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