Own goal...

So, surprise surprise, all we've been left with is the bitter taste of disappointment and frustration.

Not the failure of the England football team after Costa Rica's scalp of Italy, but the seeming insistence of advertisers to mistime their media placements.

This time it's Head & Shoulders, who have followed up their somewhat tenuous advertising link with Joe Hart by taking a pretty headless fractional ad in the sport section of this morning's Metro. 

It's definitely too little (you can barely see the hashtag it's so small), too late (for Joe to 'make it count')

We also doubt too many readers will use Blippar to 'play with Joe Hart'... Sad times all round.

#PurePoint

Happy Fathers Day

Fitting Tribute to David Abbott in Campaign Magazine this week. A re-crafted version of the beautifully written Chivas Regal Fathers Day Ad .... the words say it all.

#PurePoint #PureAdOfTheWeek

John McEnroe knows his score - PT 2

Pure Media Execute the Second Phase of Aegon’s Social Media Initiative Endorsed by John McEnroe

Following the success of the first phase (23.5K video plays in 3 weeks) Pure Media continue to work with Aegon’s Social Media team, driving awareness of their Retiready offering in-line with the launch of the Aegon Tennis Championships yesterday (9^th June). 

This phase promotes the second in a series of viral videos (hosted on YouTube) endorsed by John McEnroe across Facebook and Twitter:

With selected audience targeting based on both psycho and demographics alongside carefully constructed content, the campaign has already achieved over 2,000 “engagements” after only four full days of activity.

The second phase of the campaign is due to finish on 20^th June.

About Retiready: Retiready is a new digital service from Aegon that will help you take control of your retirement planning. If you're new to Retiready, a great place to start is to get your score.

#PureCampaign

#Retiready

Cabbies lose their way

If you were in and around London yesterday, you probably noticed a heavy increase in road traffic as almost 12,000 cabbies took part in a ‘go-slow’ protest. The cause of their action was Uber, an app-based taxi-service, which traditional London black cabs claim is operating on their exclusive turf.

While one could wonder about the effectiveness of a transport group protesting against a taxi-service in this way, Uber capitalized on the situation beautifully with full-page ads in yesterday’s Metro and Evening Standard.

As commuters flocked to the trains and tubes due to the action, it seemed inevitable that thousands of new (and frustrated) eyes would feast upon Uber’s sleek creative...

...and so it proved. 

With the ad in question sporting a £20 discount code, it proved highly effective. Uber had its most successful day of downloads since they launched two years ago: up by an incredible 850% in comparison to the previous Wednesday.

This represents a supremely timed media buy by the challenger brand; the cabbies may well need a sat-nav to find their way back from this one!

#PurePoint