We at Pure Media are always on the look-out for perfect placements; ones where you almost chuckle with delight at the near symbiosis of location, message and timing.
Well, in The Times earlier this week, there was more than just a smirk of pleasure, as Prostate Cancer UK took advantage of David Moyes' misfortune (or lack of ability depending upon your footballing opinion) to nab the page facing the outside back page of Sport with the following ad.
The sporty messaging resonates suitably with the editorial and the message is clear and direct. We wonder how long they've been waiting for Moyes to go so they could get this into the public domain. Companies can make unintentional contextual mistakes with their placement and timing which gives rise to the possibility of
negative impact, however, this one is just deliciously perfect, despite the very real and serious nature of the message.
Whether the prostate or the sack, it's definitely an important pair of messages.
#PurePoint
2 comments:
Mmm.
Almost 40 league managers sacked so far this season, so 39 missed opportunities to tie in the prostate add.
Hi laturb - thanks very much for reading the blog and for your comment.
The key premise for the efficacy of the ad placement is the 'Man United'/ 'Men United' link - don't think it would have worked quite as well for the other managers.
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