A very powerful outdoor campaign went live recently for Spanish organization the ANAR Foundation (Aid to Children and Adolescents at Risk), using what was once a revolutionary creative format in OOH advertising, in the days before the evolution of digital outdoor ....super smart Lenticular printing delivering an even smarter considered creative idea.
When viewed from a normal adult height, the poster reads .....“sometimes, child abuse is only visible to the child suffering it.” But when the poster is viewed from the average height of a 10-year-old (4'5"), the shot of the boy in the image shows a bruised faced and an alternative message reading .... “if somebody hurts you, phone us and we’ll help you” with the foundation’s help line number.
Pure Brilliance #PureAdOfTheWeek
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