Creative Synergy - Hit or Miss?

The intention was to get the 6.15am train to London Bridge this morning en route to City Airport.

Unfortunately it wasn't to be as the doors closed before my very eyes on arrival at 6.12am as the timetable had changed - next train c. 25 mins later - ouch!

I was therefore highly unamused to be faced with this in carriage poster for what felt like the longest 32 minute journey on the later train, whilst stressing about getting in to and across London in time to make the flight.

Appreciate it is a direct communication and targeted at commuters who could potentially have time to play poker on their smartphones,tablets etc. for longer sessions than usual as and when (regularly) delayed ... but the negative implications far out weigh the targeting and creative synergy of message in my opionion.

PRAY FOR A DELAY ?..... Pray for a MIRACLE to get there in time more like .... which I did, thankfully.

Bad placement...or 'it makes no difference'?

So, Nurofen are currently running an ad campaign across the Rail and Underground network. This was the ad I saw that makes reference to Holborn and Ealing Broadway.

I found the ad on the Northern Line.

This prompted several questions in my mind:

1) Is this bad planning? The Northern Line does not go through Holborn or Ealing Broadway so could they not have run with 2 station names along this route?

2) Does it really matter? Anyone that works in London will have a fairly good idea as to where both locations are. The fact that it is not on the route where the ad is seen probably wouldn't bother them.

Since seeing this ad, I have seen another making reference to Hanger Lane. It was on a South Eastern train. 

What do you think? Does it actually matter?

If they are spending large sums of budget on an Outdoor campaign, should there not be synergy between the creative and the media?