The IAB has reported a double-digit year-on-year growth in online ad spend during the first half of 2011. This continued upwards trend is most likely thanks to the rapidly evolving world of Video advertising, as the internet continues its transition from an 'Information' to an 'Entertainment' channel
Online now accounts for 27% of all ad spend, with UK brands already having invested £2.26bn in the first half of 2011 alone. The increased popularity of smartphones, and advent of tablets has created an audience who use the internet as a 'social and entertainment hub' - Making online an entertainment media channel undoubtedly poised to rival traditional broadcast TV
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