Waste of Space?

Many of the buildings around the Farringdon Station area have been demolished as part of the Cross Rail regeneration project.

The picture here shows one of the next ones to go on the ever busy Farringdon Road.

However, it's been like this for month's now with the entire building clad in white building wrap.

Surely the Cross Rail team could have monetised the site and sold this enormous space to an advertiser ahead of the demolition.