Wednesday, May 18, 2011

Tactical Live Ad for Upper Crust


Spotted this yawning, sleepy placard holder at London Bridge station yesterday morning in the thick of the morning commute ... directing people to Upper Crust for a wake up coffee.

A simple live, tactical ad communicating a synergistic and directional message in proximity to Upper Crust.

Not only does it work at this level ... but it also bringing to life the press advertising currently running.

Simple and effective.

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