Breakfast Radio

This gives a new meaning to BREAKFAST RADIO

Breville have developed a Radio Toaster, with FM/AM receiver and two wide toasting slots.

Countdown to Product Placement on British TV ...

It's been happening for years in the US, but as of Monday 28th Feb ..... various commercial TV programmes in the UK will include product placement.

The only programmes that can't have product placement are those aimed at children, religious programming and news.

Items such as junk food, alcohol, cigarettes, escort services and prescription drugs are also banned from being placed in a programme.


To read more from various articles, click on the links below ...


Guardian 20/12/10

Guardian 16/02/10

Campaign 24/02/11

The Magnificent Seven

Data has just been released reporting the UK's 100 Top Web sites (Jan 2011)

A study into how the profile of the web’s most-visited sites have changed in the UK since 2004 has been conducted .... and an interesting observation is that 7 brands have all retained their Top 10 status.

The seven brands are - MSN, Microsoft, Google, Yahoo, BBC, eBay and Amazon - who have since been joined by social-media stars YouTube, Wikipedia and Facebook.

Google only reached top spot for the first time in 2006, but has remained at the head of the table each year since, now attracting more than 35 million unique UK visitors every month.

Back in 2004, Microsoft’s MSN dominated the table, although it had less than half Google’s current number of monthly visitors (17 million). Today, a site with this level of users would barely make the Top 10, such has been the growth in online traffic.

Names such as Freeserve, Lycos, Demon and Kelkoo, which once appeared among the web’s elite, have now been replaced in the Top 50 by brands such as Facebook, Twitter, Sky and John Lewis.


click here for top 100 UK site info and further story

Creative use of Media

This is a great example of how creative and media teams can work together to ensure that the media channel and placment can be used to amplify the key creative messaging.

Not more to say really - the ad says it all.

Daily Telegraph - 07/02/11

Gorby Eighty

We launched a campaign yesterday, announcing the Gala Concert
celebrating Mickhail Gorbachev's 80th Birthday.

Running in quality newspapers, on ClassicFM and on poster sites
across the London Underground in Feb and early March.

The event will be held at the Royal Albert Hall on March 30th 2011
with a line up of stars performing including Bryan Ferry, Mel C,
The Scorpians and Katherine Jenkins, plus the London Symphony Orchestra
conducted by Valery Gergiev and lots more musicians and artists. Hosts
for the evening will be Sharon Stone and Kevin Spacey.

It is a charity event - with all proceeds from this and associated events
being shared between the Gorbachev Foundation (66%) and Macmillan Cancer
Support (33%) after the deduction of costs.

For more information go to:-

WWW.GORBY80.COM


OR

WWW.ROYALALBERTHALL.COM

Q4 RAJAR Results - 03/02/11

HEADLINES

talkSPORT increase reach to almost 3.1 million listeners

Magic number one in London again

The national digital station Planet Rock have taken their listening to over 800,000


LONDON'S MARKET SHARE

Magic 105.4 6.3%
Kiss 100 5%
Heart 106.2 4.6%
LBC 97.3 4.6%
95.8 Capital FM 4.5%


For more information and full details of all Q4 Results published
03/02/11 - visit - www.radioworks.co.uk