Crisp October mornings and grey sky afternoons make many of
us feel like summer was just a mirage. But Thomson – one of the most popular travel
providers in the UK – invites us to ‘Discover your Smile’ at one of their dream
holiday destinations.
This slogan adds the meaning behind the smile logo of TUI,
which is a parent company of Thomson, and reflects what the brand stands for – a
promise of unforgettable experience that brings back the best version of you
and puts the smile on your face.
All communication activity done by Thomson is beautifully executed
and the look of all those wonderful beaches, mouth-watering food and fancy
cruise ships powerful enough to put the smile on your face.
Thomson TV ads tell stories of a well-loved bear named Miles who
has been eternally ground down by everyday life but the smile re-appears on his
face after the Thomson Dreamliner takes him to the breath-taking places with
plenty of sunshine, white sand and clear turquoise waters.
So beat the autumn blues by planning your next perfect sunny
getaway and discover your smile!
Yesterday all coffee lovers around the world were marking International Coffee Day. Indeed, for many people drinking coffee is an essential part of their morning routine. Thanks to Nespresso, now all coffee drinkers can brew the perfect cup of espresso in the comfort of their own home.
Founded in 1986, Nespresso has been revolutionising the coffee experience around the world by further developing a capsule coffee concept. Currently, it is one of the fastest growing brands in the Nestlé Group. Nespresso is now present in 64 countries with 450 luxurious retail boutiques where customers can purchase the Nespresso coffee machines, the capsules, and a wide range of accessories.
Since 2006, Hollywood star George Clooney has been the face of the brand. In his first commercial George Clooney featured the brand’s slogan ‘Nespresso. What Else’. The actor has been great at portraying the brand’s image as elegant, luxury, and effortless. The brand’s commercials tend to be slightly humorous, maybe that is why Jack Black, another great American actor and comedian, was invited to join George Clooney in filming one of the latest commercials for Nespresso.
In late June 2016, Nespresso opened its first coffee shop in the City of London. The unique aspect of this café is that customers are not being served by traditional baristas. Instead, the café has a built-in automated self-service facility called Nespresso Cube, which is designed to prepare orders. It’s a place definitely worth visiting as it offers a great selection of unique coffee flavours, such as a rose cappuccino, a minty mojito, and a macaroon latte. Those who are feeling a little hungry will certainly enjoy a variety of premium food options which can be paired with different coffees.
Moreover, earlier this year, Nespresso also released its first Internet-connected coffee machine called Prodigio. The main feature of this machine is that it enables coffee drinkers to brew coffee remotely. Users of this machine can connect them to a Nespresso smartphone app via Bluetooth. Not only that, this coffee machine allows the owner to set up specific times for automatic coffee brewing, as well as having additional handy features including automatic turn-off and maintenance alerts.
So, ‘What else’ if not Nespresso, can provide you with such a luxurious and great tasting coffee experience? Just note, if you are about to purchase one of the coffee machines for your own home or maybe already have one, Nespresso aluminium pods are recyclable! Therefore, after having enjoyed your perfect cup of coffee, make sure you recycle the aluminium capsules correctly, by bringing them to one of the Nespresso boutiques or ordering the home collection service.
TOMS
is a brand that is getting increasingly popular due to its purpose that is much
more than just about profit. The brand is promoting responsible consumption and
every TOMS product bought helps to make the world a better place for those that
need it the most.
TOMS is mostly known for its shoes and ‘One for One’
initiative – every time they sell a pair of shoes, a new pair of shoes is given
to an impoverished child. So far TOMS has given more than 60 million pairs of
new shoes to children in various countries from Argentina and Haiti to the
United States.
TOMS commitment to make an impact and improve lives goes even
beyond just giving shoes. Currently the company also sells eyewear, bags and
coffee that support the treatment for the most common vision issues as well as
other social initiatives such as supply of fresh water to people in need.
LEON is a food chain that is loved by busy people who want to
enjoy tasty and fast food meals without compromising their well-being. Not only
does it serve delicious fast food that is actually good for you but it also
does great initiatives that help customers to eat well at home.
LEON
has partnered with Joe Wicks – a.k.a. The Body Coach – an Instagram star who
has 1.4m fans following his Instagram feed featuring #Leanin15 recipes and
exercise routines. Joe and LEON share the same philosophy for health and
fitness – you need to fuel your body right to increase your energy and stay in
shape. This partnership resulted in #LeanWithLeon HIIT Workout Session videos
published on YouTube and the LEON website.
To ensure you are eating well at home, LEON also
teamed up with John Lewis and launched a range of cookware products that will
make you excited to discover your inner chef trying out all the recipes featured
in the LEON cook book and a blog.
So if you are starting your diet on Monday, LEON
with their Naturally Fast Food can help you to achieve your fitness goals!
One
of our clients - Princess Yachts – is a prestigious yacht builder, based in
Plymouth, England since 1965. The brand invites people to ‘Experience the Exceptional’
with their boats that are both technologically advanced and beautifully
sculpted. They are positioned as an extension of the owner's personality
and a statement of your lifestyle.
The company is famous for its craftsmanship and Princess builds bespoke yachts to the specific requirements of each owner. All production is carried out by a team of over 2,000 employees in the shipyards in the naval city of Plymouth. Every craftsman working there shares the culture of innovation and attention to detail to build yachts that are absolutely perfect.
The company has started the season of International boat shows with Cannes Yachting Festival which takes place on 6th – 11th September. Princess Yachts featured a show-stopping ten yacht lineup there. The headline of the display is the sublimely beautiful Princess 49 - the latest addition to the firms Flybridge range. Visitors of the Cannes Yacht Show can also experience the craftsmanship of Princess Yachts through creative arts and interactive media.
The end of the summer makes many of us start dreaming of our
next holiday and hotel choice is one of the most important decisions we make
when planning. Ritz-Carlton promises to make your stay ‘Remarkable in Every
Way’ and can turn any destination into your dream holiday.
Brass lion - a symbol of excellence
This
hotel chain has perfected its service over a century, won many awards and
definitely lives up to its vision of inspiring life’s most meaningful journeys.
The main element that allows the Ritz-Carlton to be ‘Remarkable in Every Way’
is its customer service which is underpinned by the motto “We are Ladies and
Gentlemen serving Ladies and Gentlemen”. Every guest receives the finest
personal service that fulfils even unexpressed needs and wishes. The employee
allowance of $2,000 to solve any customer incident to rescue a guest experience
empowers employees in delivering a golden standard service.
World famous
people appreciate the luxury of the hotel too. One of the bars in Ritz-Carlton
Paris is named Bar Hemingway, as it was the writer’s favourite place. In a
letter to a friend he once wrote, “When I dream of afterlife in heaven the
action always takes place in the Paris Ritz.” Coco Chanel was a big fan of the
Ritz too and lived there for 34 years.
As
August is spoiling the UK with warm and sunny weather, many of us are reaching
for ice cream to battle the heatwave. ‘Do you dare to go double?’ - Magnum is asking customers as the brand is promotes
its most indulgent ice cream available in 3 flavours: Double Chocolate, Double
Caramel and Double Peanut Butter. Bearing
in mind the increase in the nation’s awareness of sugar consumption and healthy
eating, confectionary brands have to work hard to encourage people to enjoy
every day little pleasures, such as an ice cream on a hot day. The
Dare to go double campaign does exactly that – Magnum aims to make every moment
of indulgence count. The campaign is supported by supermodel Kendall Jenner who
unleashes her wild side and embodies the Dare to go Double attitude. The
photoshoot of the campaign is done by two iconic fashion photographers – Mert and
Marcus who documented Kendall’s personal life most indulgent moments and
brought those stories to life. These portraits were exhibited in Cannes during the Cannes Film Festival.
Enjoy
your bank holiday weekend, seize the moment and indulge yourself a little!
Continuing
with the topic of the Olympic games sponsors striving for victory, Omega – the
Official Timekeeper of the event – is a brand that can’t be missed. Omega is
the name behind the time machine that records the dreams of the athletes. The
brand has witnessed many records being broken and legends born during the
course of 27 Olympic games since it took the duty of the Official Timekeeper of
the event in 1932. Back
in 1932, one Swiss watchmaker arrived to a Los Angeles games armed with 30
split-second chronographs. 84 years later, the Omega team has grown to 480
timekeepers supported by 450 tons of equipment to deliver flawless timing to
the best athletes in the world and ensure that every split second is counted
meticulously.
Not
only does the brand record the dreams of the athletes, but it also is the
sponsor of some of the world’s finest athletes such as Michael Phelps – the
most decorated Olympian of all time and Jessica Ennis-Hill – the face of London
2012. This
year’s sponsorship is supported with a great video ad featuring the strongest
moments of some of the world’s best athletes. The music in the background – a slow-paced
cover of The Script’s “Hall of Fame” -strengthens the emotional message of the
commercial. Check it out bellow:
Coca-Cola,
have sponsored the Olympic games going back to 1928, and this year are once again one of the
brands vying for gold between companies eager to capture the world’s attention
that the Olympics generates. Their global campaign #ThatsGold is running in 50
countries and features athletes from around the world. The
global Olympics campaign uses footage of 79 athletes from 23 countries across a
variety of sports, from swimming to badminton. The name of the campaign
#ThatsGold implies that golden moments can happen every day, far beyond the
podium of sporting success. Rodolfo Echeverria, Vice President of Global Creative,
says that “For Coca-Cola, gold moments are made of special feelings – joyful,
refreshing, sharable – all of those moments that make you feel gold, just like
the feeling of drinking an ice-cold Coca-Cola.”
The campaign is supported with marketing and experiential
activity, which includes a Coca-Cola Olympic Station (a hangout area for teens
in Rio) enabling young people to engage with the Olympics in a way that is more
accessible for them.
Samsung
Electronics Australia launched a powerful digital campaign #DoWhatYouCant, as
part of their sponsorship of the 2016 Rio Olympic Games.
The brand has partnered with Australian Olympians and
introduced a four part content series sharing the stories of athletes’
determination for personal progress. This campaign goes in line with Samsung’s
broader aim to adopt a ‘human focus’ in its marketing, as the brand has made a
big step change to focus on how technology can help people.
The ‘Do What You Can’t’ mini-series highlights personal
battles of sacrifice, illness and never giving up. The series features four
Australian athletes and champions what the athletes have been through, as well
as the wider qualities they represent. Samsung is a company built on a
heritage of defying barriers, by doing what others think isn’t possible, #DoWhatYouCant campaign is a great example of these
brand values and inspiring people to reconsider the barriers of success.
With the 2016 Olympic Games in Rio starting this weekend, athletes
are in the media spotlight all around the world. It therefore comes as no surprise that brands
are trying to find new and cutting-edge ways of getting involved. Puma decided to talk to the audience in the fastest-growing
language in the UK – “Emoji” - and introduced “Boltmoji” - an emoji keyboard
featuring the world’s fastest human, Usain Bolt (AKA Lightning Bolt). The app is available on both Apple and Google
Play with 41 emoji’s that range from Bolt's victory pose to Puma
running shoes.
Puma is not the only brand sponsoring Usain Bolt, as the world’s
fastest human started appearing on Virgin Media ads from London Olympics in 2012.
This year Virgin Media launched a
campaign using a series of sequences that are 9.58 seconds long – the world
record 100m time Bolt set in 2009.
Contrary to the majority of TV ads, this ad does not push any
specific Virgin Media packages, as the Virgin Media team comment that
“It is designed to be a celebration. A celebration of speed...”
This weekend bottled water brand Buxton will be sponsoring the annual London 100 cycle ride. Along with Evian, Buxton is probably one of the most recognisable bottled water brands and is owned by Consumer goods giant Nestle. Their latest campaign with the alternative spin-off tag-line "pumping up Britain" is aimed at sporting events this year in a bid to support making Britain more active. With energy drinks becoming increasingly scientific and popular amongst athletes, Buxton have smartly recognised the trend and utilised a slogan that reflects being energised and 'pumped up' for activity. Of course water will always be the most effective way to maintain hydration and energy, but Buxton have realised they need a clever ad campaign that exudes excitement and anticipation for something as simple as water.
This won't be the first event Buxton have involved with in 2016 - in April they handed out free bottles to participants at the London Marathon from mile three. Later on in the year they are hosting the international Urban Trials competition where stunt rider Andrei Burton and a team of world and UK extreme champions will undertake a series breath-taking challenges using a 'mini-Buxton' town as obstacles and platforms.
If you are competing this weekend make sure you are responsible and keep yourself hydrated and naturally pumped up.
On the 20th of June I started my internship at
Pure Media. Stepping out of Cannon Street station I encountered torrential rain
and soon learned I was armed with an un-supportive umbrella. So, my first task
was to navigate my way to the office, fighting to hold my umbrella up and
trying to keep all of my paperwork dry. Somehow, I managed to fail at all of these. Great
start! What should have been a 20 minute walk to the office in Farringdon took
me an hour and 10 minutes. Finally I arrived with a broken umbrella and all of
my paperwork completely soaked. However, when I did eventually arrive, I
received a warm welcome from the team and immediately felt at ease.
The first task given
to me was to produce some “Pure Quotes Of The Day” for the Pure LinkedInpage
and the Twitter feed. In the end I produced more than 60 over the course of the
week, 45 of which have gone live and I have received more than 18,000 impressions
from them. Along with that activity, I have also produced tactical badges
for the Twitter page and some tweets that were relevant to #trending topics and
events occurring on that day. During my time I was also uploaded sponsored posts
for a community engagement campaign.
As well as the social media side of things, I also participated in research and production tasks. This included researching
competitors of client brands and then producing documents outlining the work
these competitors are doing. These tasks particularly gave me an understanding
of different markets and an idea of how through marketing and multimedia you
can give your client an advantage over competitors.
I have thoroughly enjoyed my time here at Pure Media. The
team are very sociable and friendly. Through them I have been able to learn and
develop as a person, and so I would like to say thank you to Tara Marus, Katy
Clarkson, Paul Capleton, Rob Fullerton-Batten, Paul Scanlon, Simonne Mason,
James Crisp, Kos Antippas and Johnny Perryman-Colbert for everything they have
done for me over the past 5 weeks. Without a doubt I have become more
independent and have learnt more about what a career in media is like (and I
can now navigate my way from Cannon Street to Farringdon come rain or shine).
Perhaps most importantly thanks to my time here at Pure
Media, I can conclusively say that I am more; Social, Curious, Open,
Responsible, Entrepreneurial and maybe with a little more time… will become
more of an Expert at what I do.
Pokémon is a media franchise
managed by The Pokémon Company, a Japanese grouping between Nintendo, Game
Freak and Creatures. The franchise was created by Satoshi Tajiri in 1995, and
is based on fictional creatures called "Pokémon", which humans, known
as Pokémon Trainers, catch and train to battle each other for sport.
The franchise began as a pair
of video games for the original Game Boy.. The franchise now spans video games,
trading card games, animated television shows, movies, comic books, and toys.
Pokémon is the second-most successful and lucrative video game-based media
franchise in the world, behind only Nintendo's Mario franchise.
Pokémon Red and Green Versions
were finally released to sale on February 27th, 1996, in Japan. Initially sales
were modest, but the discovery and highly exclusive distribution of news
through CoroCoro magazine soon whipped buyers into a frenzy, and Pokémon became
a cultural phenomenon.
The franchise exploded;
toys, t-shirts, bedspreads, socks, backpacks, fast food, stationary... nothing
was spared. It became a global phenomenon that has rarely been matched before
or since. Now in 2016 we see Pokémon Go: a free-to-play location-based reality
mobile game. It was released in most regions of the world in July 2016. Making
use of GPS and the camera of compatible devices, the game allows players to
capture, battle, and train virtual Pokemon
creatures, who appear on device screens as though in the real world. From a Technological perspective, Pokemon Go is based on very
sophisticated maps and lightweight augmented or mixed reality. As users race
around capturing Pokemon, they’re actually following real world maps. This is also known as ‘Augmented reality.’
Reviewers praised the overall experience of the game and the incentive to adventure in the real world, while noting technical issues that were apparent at launch. The game has quickly become one of the fastest downloaded and most used smart device apps, surpassing the previous record held by Candy Crush Saga in the United States. In the past few days the game has been downloaded by more than 30 million people worldwide.
Under Armour was founded in 1996 byKevin Plank, a then 23-year-old captain of theUniversity of
Maryland Americanfootball team. Plank
initially began the business from his grandmother's basement inWashington, D.C. Plank would spend his time
travelling up and down the East Coast with nothing but apparel in the trunk of
his car.
As a sportsman, Plank got tired of having to change out of the sweat-soaked
T-shirts worn under his jersey. He noticed however, that hiscompression shortsworn
during practice stayed dry. This inspired him to make a T-shirt using moisture-absorbingsynthetic fabric. Plank soon perfected the
design creating a new T-shirt built frommicrofibersthat absorbed moisture
and kept athletes cool, dry, and light.Major competing brands
includingNike andAdidaswould soon follow in
Plank's footsteps with their own moisture-absorbing apparel.
In 2013 Under Armour
launched their I WILL™ global marketing campaign. The I WILL campaign brings to
life the passion and determination that drives all athletes and Under Armour's
commitment to engineering innovative products that provide real performance
advantages. The athletes now contracted to Under Armour include the likes
of: Tom Brady, Jordan Speith and our very own Andy Murray to name a few.
Jordan Speith, is an American professional golfer who is
ranked third in the world. In 2015, Speith delivered a record-setting
performance to become the second-youngest champion in Masters history. In 2015, Speith triumphed at the Masters and the U.S. Open to become the
first male since 1922 to win two majors before his 22nd birthday. He will be hoping for similar success at the Open this weekend.
Andy Murray triumphed at Wimbledon in 2013 to become the first British male in
77 years to win the tournament. And unless you've been hiding in a cave you will know he then won his second Wimbledon title last Sunday, claiming a straight
set victory over Milos Raonic.
As the crow flies, it’s approximately 280 miles from 78 Cowcross Street (Farringdon) to Paris. Which equates to be c.570,000 steps in total. Between 5 of us that’s 114,000 steps each and over a week it works out to be 16,286 per day, 457% more than the average. Challenge accepted!
In short, we’re charging up our FitBits and between the five of us (Tara, Katy, Paul C, Rob FB and Paul S) we’ll be attempting to rack up enough steps, during one week, to have walked from Farringdon to Paris.
We’re also hoping to support the research of the BHF and possibly save some lives along the way…
The British Heart Foundation is a charity extremely close to Pure. Their mission is to win the fight against cardiovascular disease and to “fight for every heartbeat”. There are currently over 7 million people in the UK living with a cardiovascular disease…clearly way too many.
Please sponsor the #PureToParis and help us Fight for Every Heartbeat.
Bright lights in the big city marked the launch of
Similac in UK Boots stores yesterday, with Pure securing the iconic ad site
strategically placed above Boots in Piccadilly.
The global instant milk formula brand arrived in the UK
this week where it is exclusively available in Boots stores. The statement 23 x
5 meter digital ad site should ensure the likes of key competitors SMA and
Aptamil know it has arrived.
The launch will continue with further outdoor activity booked
later this month, running on 6 sheets in proximity to Boots stores as well as
targeted digital display and social media.
Pure won the account earlier this year after
demonstrating strong creative media solutions and smart targeting strategies.
“Discover
fashion online”. It not only encapsulates ASOS’ business model but also fits
perfectly into an ever smaller, ever more connected world. In spite of the wishes of the British public
globalisation is happening and ASOS know this. Their specific targeting of the
18-30 age group means that they invest very little in conventional advertising
instead focusing mainly on digital social media based campaigns. They have been
immensely successful in achieving this goal to date as seen through the sheer
number of followers they have on Twitter, c. 1m, as well as over 4 million
likes to date on Facebook...
They also
showed astute judgement in their sponsorship of Mclaren in 2014, they paid for
ASOS to be placed on the rear wing for the opening race of the season. However
due to a unique set of circumstances, it stayed there for the rest of the year
free of charge. This allowed them invaluable global visibility at a time when
they had just opened international offices in China, the USA and Germany and
launched a specialist Chinese website. With rounds of F1 being held in all
those countries.
Their latest use of
social media to garner attention and media coverage has been on point during
the Euros this year, with their offering of a modelling job for Birkir
Bjarnason, the Icelandic midfielder nicknamed Thor, receiving attention in the
national press showing their prowess in self promotion.
