Friday, October 07, 2016

"Discover Your Smile”

Crisp October mornings and grey sky afternoons make many of us feel like summer was just a mirage. But Thomson – one of the most popular travel providers in the UK – invites us to ‘Discover your Smile’ at one of their dream holiday destinations.


This slogan adds the meaning behind the smile logo of TUI, which is a parent company of Thomson, and reflects what the brand stands for – a promise of unforgettable experience that brings back the best version of you and puts the smile on your face. 


All communication activity done by Thomson is beautifully executed and the look of all those wonderful beaches, mouth-watering food and fancy cruise ships powerful enough to put the smile on your face.


Thomson TV ads tell stories of a well-loved bear named Miles who has been eternally ground down by everyday life but the smile re-appears on his face after the Thomson Dreamliner takes him to the breath-taking places with plenty of sunshine, white sand and clear turquoise waters.



So beat the autumn blues by planning your next perfect sunny getaway and discover your smile!




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