Friday, July 15, 2016

"I Will"

Under Armour was founded in 1996 by Kevin Plank, a then 23-year-old captain of the University of Maryland American football team. Plank initially began the business from his grandmother's basement in Washington, D.C. Plank would spend his time travelling up and down the East Coast with nothing but apparel in the trunk of his car. 

As a sportsman, Plank got tired of having to change out of the sweat-soaked T-shirts worn under his jersey. He noticed however, that his compression shorts worn during practice stayed dry. This inspired him to make a T-shirt using moisture-absorbing synthetic fabric. Plank soon perfected the design creating a new T-shirt built from microfibers that absorbed moisture and kept athletes cool, dry, and light. Major competing brands including Nike and Adidas would soon follow in Plank's footsteps with their own moisture-absorbing apparel. 

In 2013 Under Armour launched their I WILL™ global marketing campaign. The I WILL campaign brings to life the passion and determination that drives all athletes and Under Armour's commitment to engineering innovative products that provide real performance advantages. The athletes now contracted to Under Armour include the likes of: Tom Brady, Jordan Speith and our very own Andy Murray to name a few.





Jordan Speith, is an American professional golfer who is ranked third in the world. In 2015, Speith delivered a record-setting performance to become the second-youngest champion in Masters history. In 2015, Speith triumphed at the Masters and the U.S. Open to become the first male since 1922 to win two majors before his 22nd birthday. He will be hoping for similar success at the Open this weekend.

Andy Murray triumphed at Wimbledon in 2013 to become the first British male in 77 years to win the tournament. And unless you've been hiding in a cave you will know he then won his second Wimbledon title last Sunday, claiming a straight set victory over Milos Raonic.








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