"Dare to Go Double”

As August is spoiling the UK with warm and sunny weather, many of us are reaching for ice cream to battle the heatwave. ‘Do you dare to go double?’ -  Magnum is asking customers as the brand is promotes its most indulgent ice cream available in 3 flavours: Double Chocolate, Double Caramel and Double Peanut Butter.

Bearing in mind the increase in the nation’s awareness of sugar consumption and healthy eating, confectionary brands have to work hard to encourage people to enjoy every day little pleasures, such as an ice cream on a hot day.

The Dare to go double campaign does exactly that – Magnum aims to make every moment of indulgence count. The campaign is supported by supermodel Kendall Jenner who unleashes her wild side and embodies the Dare to go Double attitude. The photoshoot of the campaign is done by two iconic fashion photographers – Mert and Marcus who documented Kendall’s personal life most indulgent moments and brought those stories to life. These portraits were exhibited in Cannes during the Cannes Film Festival.

Enjoy your bank holiday weekend, seize the moment and indulge yourself a little!

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