Friday, July 22, 2016

Weathering the Internship Storm

On the 20th of June I started my internship at Pure Media. Stepping out of Cannon Street station I encountered torrential rain and soon learned I was armed with an un-supportive umbrella. So, my first task was to navigate my way to the office, fighting to hold my umbrella up and trying to keep all of my paperwork dry. Somehow, I managed to fail at all of these. Great start! What should have been a 20 minute walk to the office in Farringdon took me an hour and 10 minutes. Finally I arrived with a broken umbrella and all of my paperwork completely soaked. However, when I did eventually arrive, I received a warm welcome from the team and immediately felt at ease.  




The first task given to me was to produce some “Pure Quotes Of The Day” for the Pure LinkedInpage and the Twitter feed. In the end I produced more than 60 over the course of the week, 45 of which have gone live and I have received more than 18,000 impressions from them. Along with that activity, I have also produced tactical badges for the Twitter page and some tweets that were relevant to #trending topics and events occurring on that day. During my time I was also uploaded sponsored posts for a community engagement campaign.




As well as the social media side of things, I also participated in research and production tasks. This included researching competitors of client brands and then producing documents outlining the work these competitors are doing. These tasks particularly gave me an understanding of different markets and an idea of how through marketing and multimedia you can give your client an advantage over competitors.




I have thoroughly enjoyed my time here at Pure Media. The team are very sociable and friendly. Through them I have been able to learn and develop as a person, and so I would like to say thank you to Tara Marus, Katy Clarkson, Paul Capleton, Rob Fullerton-Batten, Paul Scanlon, Simonne Mason, James Crisp, Kos Antippas and Johnny Perryman-Colbert for everything they have done for me over the past 5 weeks. Without a doubt I have become more independent and have learnt more about what a career in media is like (and I can now navigate my way from Cannon Street to Farringdon come rain or shine).




Perhaps most importantly thanks to my time here at Pure Media, I can conclusively say that I am more; Social, Curious, Open, Responsible, Entrepreneurial and maybe with a little more time… will become more of an Expert at what I do.



Jack O'Hare






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