A TV ad for Bakers dog food will air tonight on ITV1 in the ad break of Emmerdale - targeting not only the 7 million human viewers, but more specifically their furry four legged friends.
Special high pitched audio effects have been included in the TVC to attract the attention of canine pets all around the country, alerting their owners to their interest in the Bakers pet food product.
A fantastically innovative creative idea - let's hope it has the desired effect of instigating plenty of wagging tails and pricked up ears.
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