The power of TV

The UK may have been one of the first major economies to see ad spend on the web exceed tv spend in recent stats published, but it is worth remembering.......

60% of all online advertising budgets are spent on Google search and only 18% of spend is attributed to display activity. The web is a powerful medium, no doubt, but it is doing a different job for advertisers across the piece.

Recent ITV audience figures prove that it is still possible to reach millions of people with a traditional TV spot.

The final of 'Britains Got Talent' on Saturday 5th June peaked at 15M viewers watching, with an average audience of 12.3M

The World Cup got of to a fast start, despite the relatively boring performances to date... the first England game vs USA on Saturday 12th June pulled in nearly 20M viewers.

So don't write the old box off just yet.

All in the name...

Fantastic new radio and online campaign running for
Cheapflights - reitterating the literal premise ...
The Name Says it all "It's called Cheapflights for a reason"

Copy and paste link below in to nav bar to listen to the radio ads

http://www.vimeo.com/user3965278

Media is the Message

Great examples of how Denver Water used media to deliver highly synergistic messages - quite literally.

Unprecedented Market Share

"Are there any other brands in the UK who can boast a market share of + 90%?"

Latest Hitwise stats for the UK Search Engine Market(May 2010)shows the power machine, search generic, that is Google, have increased market share to an unprecedented 91.7%