“More for You”

“Be more dog” ditched for “more for you”. O2 claim that their Priority scheme is the ‘gift that keeps on giving’. The scheme provides customers with access to daily gifts, concert tickets 48 hours before their general release, tickets to movie premieres and (most importantly) food & drink deals. O2 Priority gives people added value, hence the “More for You” slogan.

They have been the headline sponsor of the England rugby team since 1995, and in 2003 launched a mobile video service offering customers to download or stream video content related to the 2003 Rugby World Cup (Pretty good year to do that, right?). In 2005, Telefónica O2 prolonged their association in rugby union, signing a new deal with the England rugby team and the Rugby Football Union (RFU).

Last week England secured a historic series victory in Australia with a heroic performance in Melbourne. The victory is so prominent because it is Englands first series win on Australian soil. Quite a remarkable accomplishment for a side, who hasn’t changed too considerably, that didn’t make it out of the group stages in their own Rugby World Cup less than 7 months ago.

#PSoTW

#O2

#MoreForYou

“Real fruit in every drop”

“Real fruit in every drop”

With Euro 2016 now fully underway, many people and sports fans will have turned their attention towards the football. But let’s not forget another major sporting event that occurs every summer in Britain, Wimbledon.  Weather permitting (doesn’t look too good at the moment, does it?) the historic tennis tournament, starting in a couple of weeks, is a major event for celebrity spotting, fashion trends, and of course, fantastic drama on the courts.

One thing that has found its way more and more into sport and sporting events over time is sponsorship and advertising, however Wimbledon has maintained its prestige synonymous with without flashing much in the way of brand awareness.

One brand that famously has sponsored Wimbledon for over 20 years is the juice drink brand Robinsons, and their slogan “Real fruit in every drop,” which is modified slightly around the Wimbledon season to “A real taste of Wimbledon.”

The latest TV ad incorporates summer activity (including tennis) associates good summer with good times and being healthy.

Lets hope summer turns up soon so we can live up to Robinson’s expectations, and at least enjoy a drop or two of Tennis while we’re at it…

"Le Rendez-Vouz"

Le Rendez-Vouz; "The Appointment," is nearly upon us.

Every four years, the best international teams in Europe compete to be the top footballing nation in the continent, and this year (with the tournament expanding) we have three teams from the UK competing (and Republic of Ireland.) The BBC and ITV have a shared deal in televising the matches. Its been 50 years since England won a major tournament - but could this be the year that changes..?

Whoever you are supporting, expect much excitement and plenty of drama this summer...

#PSoTW
#Euro2016
#LeRendezVouz

"Kids and grown-ups love it so, the happy world of Haribo"

"Kids & Grown-ups love it so, the Happy World of Haribo..." there aren't many people who haven't heard the famous slogan, and there probably aren't many people who haven't recently eaten some form of Haribo yummy gummy sweet.

Here are some funny facts that we bet you didn't know about the brand...

1. Hans Riegel - the owner and operator of Haribo - notoriously didn't believe in ad agencies, and wrote the slogans including “Kids and grown-ups love it so -- the happy world of Haribo” and other TV commercials himself. Entrepreneurial.

2. Believe it or not you can have breast implants made of the famous Gummy Bears. That's right -FDA-approved since 2006, Gummy Bear breast-enhancers are designed with a silicone gel to have the same specific texture and feel as a a gummy bear. Curious.

3. Thanks to the delicious, porky gelatin, Haribo technically isn't vegetarian. But they do make a gelatin-free Gold-Bear especially for the veggie/Muslim market. Responsible.

4. The hard-working scientists at Haribo are currently developing a gummy loaded with tooth-protective xylitol, meaning it’ll actually be good for you (AND it’ll have vitamins in it). Is there nothing they can’t do?! Expert.


Haribo is certainly a brand that has not suffered the fate of modern day tastes, and continues to to make kids and grown-ups as happy as ever.

#PSoTW
#Expert
#Entrepenurial
#Responsible
#Curious
#Haribo

"Always Summer"

Every summer, flip-flop lovers sport their favourite Havaianas as they journey to their Mediterranean destinations, stroll down beaches, or chill in the glorious sun. The summer spirit prompts people to indulge in happiness, creating a season that stirs people to venture into the great outdoors, indulging in a drink or two and having a good time.  

But what happens when the summer season ends? We've all seen that person walking down the street in London in a pair of Havaianas flip-flops in mid-March when the temperature has barely reached 15 degrees. There’s always one.  But Havaianas believe the fun shouldn't stop.  The brand intends to remind people they don’t need to wait for the summer season to rejoice in its spirit.  Come rain or blue skies, you can still think about sunshine, and foster the positive vibes.  This was the brand’s mantra for their previously launched competition campaign -“Race to Hawaii.”  Buyers had the chance to win a trip to the Hawaii (the home of Havaianas) when they purchase 2 pairs, in which they automatically get entered…

Summer is here and now.

Havaiainas weekend.

#PSoTW

#Havaianas

#AlwaysSummer

"Great sport happens here"

BT Sport burst onto the scene in May 2013, have a read of our blog piece on the topic from back then...


Click here


Initially the channel did not get the traction they were hoping for, and it wasn't until they had bought the rights to the Aviva Rugby Premiership, Premiership Football, and Europa and Champions League Football, that sports fans began to take them seriously.


There would have also been plenty of viewers left frustrated when they heard the news that BT Sport would be replacing ITV in broadcasting the Europa League and Champions League tournaments in 2015, last week however it was announced that the channel would be teaming up with Youtube to allow the site to stream both of this season's finals, for free. John Petter, BT Sport CEO commented the move was a "...plan to make these finals the most social sports broadcast ever." 

Sport is a social event, and BT are certainly on the way to building themselves into a recognisable network for sport viewing.

#Social
#BTSport
#PSoTW

You could say there’s a 'driving' ambition

If you hit a golf ball into a car, will it make a hole in one? To play golf at your favourite course, does it require a long drive..?  The puns could go on forever, and just as brands have done for decades, a campaign is usually effective when you put a play on words.

Traditionally, golf has been thought of as a sport enjoyed by the upper echelons of society. Whether by aiming advertising or sponsorship around the sport or by recruiting a famous professional golfer – adverts have generally been targeted as such – one example being the luxury watch-makers Rolex at The Open.

Every golfer must possess dexterity, determination, patience and precision to become an expert – all specifications that tie in very nicely when trying to sell your product or brand. 

One example of a golfer who possessed these attributes is Tiger Woods, probably the most recognisable golfer over the past 20 years – who was endorsed by Nike, Gillette and TAG Heuer amongst others. In much the same way advertising trends fluctuate - circumstances in Tiger’s private life led many of his main sponsors to drop him…

Whatever the ambition or aim of your campaign - awareness building, sales or brand positioning – golf can be an effective driver to meet these ambitions and keep your product at the fore front of the field

Of course this is just a rough guide...

Happy Golf Day.

#Expert

#GolfDay

"Where's your Kleenex when you need it?"

You may have noticed a sudden increase in the amount of sniffing going on - whether on a tightly packed train carriage, sat in the office or maybe in the cinema - Hayfever season is back, and lots of noses have started running.


Noticed how whenever you find a scrunched up tissue deep in your pockets but you never seem to need it? But when that moment strikes and you desperately need to blow your nose, the nearest tissue feels a mile away (perhaps a quite dive into the nearest coffee shop is the best solution.)


Apart from sniffing; others have long turned to Kleenex to wipe away tears. Previously the brand  ran a campaign that featured people coming to the rescue of friends in emotional distress. The tagline: "Let it out," - was utilised and the increasingly recognisable figure of Tom Hardy was seen crying in one TV ad...

In the future, remember to act responsibly and use a Kleenex.


#Responsible
#PSoTW
#Kleenex
#TomHardy

"Live Young"

Summer seems to have come early this week - so one thing we're all going to be in need of this weekend is water.

Arguably the most recognisable bottled water brand – Evian – and their inspired slogan ‘live young’ is a play on the name with a French accent 'l'evian.’ It is an even more fitting considering the water (supposedly) comes from the heart of the French Alps.

Evian have applied a theme of linking water with being and feeling young - and with the help of celebrity endorsement from female tennis star Maria Sharapova a number of ads have appeared featuring an adult next to their former youthful self. The latest episode in the campaign comes with a TV ad that continues this quirky theme at Baby Bay.

If you’re out enjoying the weather, remember to live young and drink Evian.

#EvianBabyBay

#EvianLiveYoung

#PSoTW

Cunning brands score with tactical placements

So, the impossible has happened. Something only ever previously seen in the 2031-32 season of Championship Manager has ACTUALLY happened...

After Tottenham's inability to protect a two-goal advantage away at Chelsea last night, Leicester City has won the Premier League. Described by some as the greatest ever achievement in team sport, this is a feel-good story that has dominated today's media - both the news pages as well as the paid-for space so we thought we'd put together a quick round-up...

As we so often see with momentous occasions, a spree of smart, tactical ads follow, all trying to grasp a nano-second of the public's (and especially the Sun readers') attention. 

Walkers Crisps has been consistent in its presence since MoTD lead man Gary Linekar said he would strip to his pants on TV if Leicester won the title. 

Taking out a series of digital billboards last month, they kick-started the 'countdown to kit off' which slowly removed packets of Walkers the closer that LCFC got to the title. 

The grand finale was unleashed as a full page ad in the Sun today. 

A highly muscular and tattooed version of the Leicester native and lifelong fan is seen holding a packet of specially released 'salt and victory' wearing only underwear. 

Sekonda and Virgin Media both made reference to the staggering financial odds that Leicester overcame in the season. 

The latest TV revenue deal is worth in excess of £5 Billion and prior to this season, there was a belief that the monopoly of the elite clubs would never be broken. The Leicester squad cost approx £50m whereas the two Manchester clubs Utd and City are around the £400m mark each.

Sekonda (the LCFC official timing partner) - also running in the Sun - took a cheeky dig at more expensive and possibly more illustrious brands with a neat strap line 'Beware of expensive imitations'.

Virgin, on the other hand, was quicker than a broadband hook-up in its reaction to the news and took - amongst other placements - a bright half-page in Metro, demonstrating that they feel they can offer Sky Sports and BT Sports (who share the Premiership rights) at a highly competitive cost.

Last, but certainly not least, Captain Morgan Spiced Rum (in both the Sun and promoted on Twitter) has made-over its ad to pay homage to Wes Morgan - the Leicester City captain. 

Simple, neat, topical, brilliant.

 

#PurePoint
#BackingTheBlues
#LCFCChampions

"Find your beach"

Yes, it snowed this week, and yes it is May in a few days. Just when you thought Summer was arriving - we get thrown a typically British curve-ball. You can't blame us for drifting off into a day dream...

Finding ourselves dreaming of clear white beaches we stumbled upon Corona. As the light alcoholic beer has always been associated with sunshine and trips abroad the adopted slogan seems very appropriate. In fact Corona have recently set up a campaign with a few variants of the "find your beach" quote – "log off, lime in," "unplugged" and "take your lime" are 3 of a few that often refer to the separation between everyday life and the beach.

It seems we really will have to find our beaches this Summer.

#FindYourBeach

#PSoTW

''Beauty with heart''

Today is Earth Day - a day to think about the planet, to remember to act responsibly and to take a moment to consider the damage we are continually causing it.


Over time brands have become more aware, and more ''organic'' about their approach. The Body Shop - a reputable high street beauty store have maintained this angle with their slogan - ''beauty at heart'' referencing the care and responsible nature of the business.

Remember to be responsible and always consider the beauty of the world with heart.

#PSoTW
#EarthDay
#Responsible

Queen at 90: A look back at advertising from 1926

Today, Queen Elizabeth II turns 90. She’s lived through a World War, seen cultures and icons come and go and more importantly (from a Pure Media perspective) – seen advertising transform and diversify.

Rewind back to grainy 1926. The advertising landscape was seen as functional – it lacked colour, was text heavy, and brands were generally aiming at domestic, everyday life.  It wasn't all doom and gloom however as the 1920's saw a spawn in new technologies like radio, and the first shows soon became sponsored by advertisers. Radio stations saw an opportunity to sell the same recognition to many companies, and thus the radio spot was born.

Whatever way you look at it, it is certainly an impressive feat that the Queen has lived through this period of transition, being monarch for 72% of these 90 years. 

Happy Birthday Your Majesty. Expert reign.

#Queenat90

#HappyBirthdayYourMajesty

#1926
#Statistics

#Expert

J U S T Y O U & blu

We’re sure you’ve see those alluring blue lights twinkling like fireflies around the city of late… well smoke signals are now making their way across our TV screens and National Press, clouding our vision by flickering around Calvin Klein style imagery.

We are of course referring to the e-cigarette brand Blu, who provocatively wrapped themselves around yesterday’s Metro and Evening Standard. The idea of advertising e-cigarettes raises a few eyebrows, but the racy approach from Blu certainly raises a lot more.

Yesterday’s coverwraps saw an attractive naked woman standing at the window of her city apartment indulging in one of Blu’s ‘glow sticks’. Even the copy on the inside cover was attractive claiming the e-cigarettes are ‘modern’, flexible, ‘slim’, and ‘easy’, offering 15% off the Blu kit, not to mention the obvious denotation of the brand name and logo, guys you know what I’m referring to. Flicking over to the OBC, Blu continue to fly close to the wind with yet another black and white shot, this time of a rugged woman puffing the ‘trendy’ nicotine gadget in her helicopter, suggesting, wealth, style, and that classic blasé coolness of a cigarette.

Now, we could rant about the objectification of women and the controversy of advertising e-cigarettes, but our biggest concern was the sexualisation and ‘cool’ character Blu are creating for e-cigs. Should Blu be allowed to portray such an enticing lifestyle brand image for a product that contains nicotine? The combination of this with the candy shop of flavours available is sure to be a big hit with early adopters. Blu might want to think twice next time they decided to spread.

#PurePoint

#Responsible

#justyouandblu

''Fashion that delivers''

The world is changing, and fashion is no exception. Not only does it change with time, so does the way we purchase our clothes. As on-line shopping becomes increasingly practical and popular the fashion industry sees changes, with more and more internet retailers appearing on the scene.

Back in 2000, budding entrepreneur Natalie Massenet - the company's CEO and founder - was due to begin setting up a chain of coffee-shops - but was advised otherwise. Now Net-a-Porter claims to be the world's premier luxury fashion destination.

With just a few clicks Net-A-Porter has the ability to deliver all over the globe in just 24 hours - the transition from entrepreneurial to expert really has brought the world fashion that delivers.


#PSoTW
#Entrepreneurial
#Expert
#Fashionthatdelivers

''It's Pimm's O'clock'' (Or is it?)

It may seem odd to choose a Pimms slogan when Spring has only just sprung. (It's never too late or too early to have a Pimms is it!?) But the brand, generally associated with summer, picnics in the sun and Wimbledon Tennis; today conjured up an deliciously excellent April fool's marketing ploy by claiming they were due to sponsor Big Ben.

If Pimm's were to some how pull this stunt off, surely it would go down as the best piece of outdoor marketing we'd seen in London for years.

Believe it or not, it really is Pimms O'clock today.

#PSoTW
#Pimms
#AprilFools

''Here today, goo tomorrow''

Cadbury's Creme Egg – one of the powerhouse chocolates of the Easter period, have been in the media limelight for all the wrong reasons for the past couple of years. A storm of protest ensued from consumers when the recipe was altered in 2015 to use a cheaper chocolate variation as opposed to the traditional Dairy Milk.  As a result a whopping £10 million was reportedly lost from sales and the reputation turned to goo.

 

In the end it is left up to the consumer to decide whether they still enjoy the taste of the Creme Egg as the manufactures consider whether the recipe fix is worth the hit in popularity. Perhaps if not, the famous egg really will be here today and goo tomorrow.

#PSoTW

#HappyEaster

#CremeEgg

"Do Yourself Proud"

With just two days to go until the Sainsbury's Sport Relief Games, make sure you tune in this weekend to witness some of this year’s event. Every year Sport Relief alternates with Comic Relief, as thousands of volunteer’s team up to raise money for the charity - in association with the BBC - by competing in a variety of sport related activities to help raise money for the poorest areas of the globe.

This year there will be the usual celebrity involvement with Eddie Izzard running 27 marathons in 27 days, the Little Britain characters re-uniting, Jo Brand walking from one side of the country to the other, Bear Grylls walking a mile in high heels and much, much more...

There's a distance for everyone, whether you're sporty or not, so this weekend do yourself proud. 

#PSoTW
#doyourselfproud
#SportRelief

''Picked at the peak of perfection''

The  Jolly Green Giant first graced TV screens in the 1960's. Virtually everyone will be familiar with the mascot, as made famous by the canned vegetable brand, Green Giant.

The Valley of the Jolly Green Giant (as seen in the original 1960's TV ad) where the original corn was ''picked at the peak of perfection'' - refers to the Minnesota River valley area in the States. Today, just before dropping down into the valley heading south an enormous wooden sign of the Jolly Green Giant, along with the Little Green Sprout, is visible with the caption "Welcome to the Valley." Since the sign pokes up through the trees, it has become a source of minor controversy as it frequently startles motorists.

#JollyGreenGiant

#PSoTW

''A Penguin for every shelf''

In light of the fact that yesterday was World Book Day - top of the Twitter trends #WorldBookDay - and in recognition that Penguin books have forever been a staple part to bookshelves in many households we've chosen Penguin as our Pure slogan of the week. 

With Mother’s Day looming (Sunday just in case you needed a quick reminder) there’s no better gift than a good old fashioned Ladybird (who are part of Penguin) book.

 "How it works - The Mum" is likely the most appropriate of the Ladybird series, but there are also some other interesting ones including "The Hipster" "The Husband," even "The Hangover," which may also be relevant to some on Sunday.

With such a wide variety of themes, and aimed at all ages, its more than likely there will already be one nestled on your bookshelf at home.

#PSoTW

#WorldBookDay

#MothersDay