''It's Pimm's O'clock'' (Or is it?)

It may seem odd to choose a Pimms slogan when Spring has only just sprung. (It's never too late or too early to have a Pimms is it!?) But the brand, generally associated with summer, picnics in the sun and Wimbledon Tennis; today conjured up an deliciously excellent April fool's marketing ploy by claiming they were due to sponsor Big Ben.

If Pimm's were to some how pull this stunt off, surely it would go down as the best piece of outdoor marketing we'd seen in London for years.

Believe it or not, it really is Pimms O'clock today.

#PSoTW
#Pimms
#AprilFools